- Corporate Brochure Design
- Product Pamphlet Design
Since 1962, the Aggelakis Company has been active in the poultry farming industry with a strong presence both in Greece and overseas. As part of their longstanding collaboration, Food For Thought oversaw the re-envisioning process of a range of Aggelakis brochures directed at both retail and wholesale corporate clients (B2B) as well as end consumers (B2C).
The design of the new brochures was inspired by the vivid colors characteristic of renowned Greek artist Alekos Fasianos, whose work also served as a guiding influence for both the Aggelakis Company’s new logo and corporate identity. The goal behind the design was to highlight the company’s cutting edge methods of production, viable farming practices, as well as the uniqueness and comparative advantages of the Aggelakis Company products.
The overall communication concept and creative rationale guiding the design of the Aggelakis Company’s new brochures have enhanced the visibility of the company’s products among food professionals with great success.