ARIANA, a family owned company, for three generations has been involved in the processing and marketing of oils. The ARIANA store, which has been operating since 1921 and is located in the historic center of Athens, has olives and extra virgin olive oil produced by the Kalotanassis family in the traditional olive grove of Amfissa as well as a huge variety of olives, pickled products and olive oils from Greek producers.

Food For Thought undertook the renewal of the company’s brand image, designing its logo, corporate identity, packaging, website and retail design for the renovation of the store. The aim of the design was to showcase the traditional way of cultivating and producing the products, the uniqueness and the Greekness as well as the family tradition that characterizes the business.