- Name Design
- Logo Design
- Print Add design
- Merchandising design
BELLE MEAT "ΕΚLEKTOS"
Food For Thought designed and created the concept and all the promotional material of Eklekto, the new range of Belle Meat
The objective of Food For Thought was to outline the superior quality of the new Belle Meat range “Eklekto”, within a market which always seeks for the unique and different propositions. With a very sophisticated photo shooting, the “Gourmet” concept was successfully depicted, focusing on the top quality of Belle Meat Eklekto products, as with all Belle Meat products in the market.
The campaign presents the two star products of Belle Meat Eklekto, on an absolute “Gourmet” dish setting, with the proud confirmation that the Eklektos gyros and Eklekto souvlaki are gourmet indeed. That way, they managed to be differentiated towards relevant products of the market, exploiting the elegance and the status that the black marble with the gold tints which was used as the campaign background.
Belle Meat Eklekto is distinguished, within an environment where meat products are presented in a similar way, since it is identified with a different market, with a different objective, that of unique quality.
Food For Thought depicted the “Gourmet” concept on print media advertisements with the brand story narration, on merchandising material, as well as on the Belle Meat fleet.