Food For Thought created the new Fruit ‘n’ Mix brand for Essenza Hellas

Food For Thought created the new Fruit ‘n Mix brand for Essenza Hellas, a fruit purees product range of 21 products, ideal for the creation of cocktails, mocktails, smoothies, sorbets & shakes.

Essenza Hellas assigned Food For Thought with the whole project, starting with the industrial design of the bottle. Aiming at the optimum functionality, Food For Thought designd Fruit ‘n’ Mix bottle with ergonomic grip, diagonal flow cup and dynamic distinguished design.

As for the creative, the brief was to highlight the unique characteristic of Fruin ‘n’ Mix, which is the high concentration in fruit. Food For Thought achieved this through the powerful presence of delicious fruits and with “fresh” graphic designs which clearly communicate it on the shelf.

Food For Thought also created the Fruit ‘n’ Mix webpage, the business newsletter as well as the print ad for the business Press.

Fruit ‘n’ Mix were a “Summer Crush” in the market since this summer period, as they stared in the Essenza’s clients’ selections, and also in the delicious taste proposals of its customers.