- Brand name design
- Logo design
- Packaging design
Food For Thought proudly designed the Cretan tsikoudia EXA, by Savouidakis family
Food For Thought, inspired by the spiciness and the flame of the Cretan soul and by the three words that identify the Cretan spirit: determined, unbending, undisciplined, created the integrated image of EXA tsikoudia.
The connection of the product with the core/center of Crete, where EXA is bottled, has been the unique strategic element for the name choice. EXA means “my independence and my serenity”, while on another level, the word connotates the calmness, the spirituality and the wellness that both Crete and EXA promise to deliver.
Food For Thought has a longstanding collaboration with the Savouidakis company and family for all their products, namely eclectic olive oils and their subproducts and traditional Cretan food products which are both addressed to consumers and food & beverage professionals.