- Corporate Identity
- Brochure Design
FRUIT HELLAS is a modern family business founded in 1966, manufacturing fine lemon and grape-based products such as lemon juice, lemon dressings as well as red, white, balsamic and apple cider vinegar.
Food for Thought was in charge of revitalizing FRUIT HELLAS’ corporate image, designing the company’s new logo, its corporate identity as well as the corporate brochure for the MARI line of products that participated in the FANCY FOOD international food exhibition in New York. The brochure design was inspired by the company’s prime raw material — the lemon. By implementing bright, vivid colors highlighting the product’s freshness and quality, the brochure guarantees the attention of professionals and customers alike.