Food For Thought was assigned by Hellenic Catering with the Beyond Sugar new pastry range

Food For Thought was assigned by Hellenic Catering to create the new pastry range, Beyond Sugar. The leading company designed the new products responding to the contemporary international nutritional trends and to the needs of the consumers for sweets that offer taste and indulgence without containing any sugar.

Hellenic Catering, a member of Vivartia Group that is identified by food quality and taste for the last 40 years, entrusted Food For Thought with the creation of the new pastry brand that is addressed to those who wish to enjoy a quality dessert at home without the guilt of sugar.

For the Beyond Sugar project of Hellenic Catering, Food For Thought created the name, designed the logo and created the range of packaging in a manner that it will be distinguished on the points of sale. Through the image of the products, Food For Thought managed to successfully highlight the strategy of Hellenic Catering for quality food of high nutritional value that are also based on the values of convenience and sustainability.

Beyond Sugar products are addressed to consumers that take care of their nutrition, that have special nutritional needs, they are also suitable for diabetics and will soon be available in the fridges of the greatest food retailers.