- Name design
- Logo design
- Packaging design
- Brochure design
- E-newsletter design
- Website page design
- Exhibition stand design
Food For Thought presents the branding of the new revolutionary PaperTray by INOVA
INOVA PaperTray is the first totally recyclable packaging for fresh and frozen food, which is produced in Greece
Food For Thought designed the branding for PaperTray, the new, revolutionary & totally recyclable single-use packaging for fresh and frozen foods, which is produced in Greece by INOVA, the leading food packaging company.
Food For Thought analyzed PaperTray characteristics and expressed its multiple benefits by proposing a comprehensive name, designing its logo, as well as creating the communication material which was needed for its market penetration. The brand identity of PaperTray both through its visual identity and its descriptive texts, depicts the values of recycling, of circular economy and of INOVA’s contribution to environmental protection, by offering innovative and sustainable alternatives for the consumers’ everyday life.
PaperTray packaging range was presented at the INOVA exhibition stand in Food Tech 2021, a stand which was also designed by Food For Thought, as their exclusive corporate and brand image partner.