- Packaging Design
- Corporate Identity
CHORAITIS G.P. is a nut processing and trading company founded in Heraklion, Crete in 1989. Currently, the company runs two stores under the KARPOS trade name and continues to process and distribute an extensive variety of nuts, dried fruit, and healthy food products to local, domestic, and overseas markets through its e-shop.
Food For Thought was in charge of designing the company’s logo, its corporate identity as well as the new product image for the retail packages of the KARPOS line of products. With the focus on developing a fresh aesthetic shared across all domains of the company’s profile, such as product packaging, storefront signage as well as staff attire, Food For Thought created a logo that generates strong allusions to the traditional Greek origin of the company’s prime product, using sharp, clean-cut illustrations of Greek seeds.