ARETOUSA WINES & SPIRITS is a family winery based in Koropi, Attica with Cretan origin. The Pontikakis family have been in the wine business since 1970, producing wines that are famous for their distinct flavour and high quality. Since 2004 the labels of ARETOUSA WINES & SPIRITS are being exported to many European countries winning a well-deserved place in the hearts of wine lovers everywhere.
Food For Thought took charge of the design of the new wine series that ARETOUSA WINES & SPIRITS is going to launch and which is called “MAVROPETRITIS”
The name is inspired by the Mavropetritis hawk – better known as the “Aegean hawk” – a migratory bird that can be often seen in the island of Crete. We created a dynamic design that communicates the dynamism of the animal with a few, crisp lines and sharp colours. The typography of choice is similar to that of traditional Greek, while the design of the hawk makes the origin of the brand name unique.