The brand new image of MICHAS,
at the forefront of the meat industry.
With over 60 years’ experience in the production, standardizing, and processing of fine meats, the MICHAS Company provides top-quality meats to a wide range of clients, both in Greece and overseas, from its headquarters in Boeotia. By continuously investing in groundbreaking techniques whilst also remaining faithful to traditional Greek dining, MICHAS guarantees only cutting-edge products that cover the needs of all wholesale and retail clients.
Determined to remain at the forefront of the meat industry, MICHAS entrusted Food For Thought with the design of the company’s entire new corporate image. The central goal driving our creative rationale was to establish MICHAS as the ultimate “home of meat” by creating the brand name “HOUSE OF MEAT MICHAS”.
This new, robust brand name became the focal point for MICHAS’ entire corporate image, adorning the company’s fleet of trucks and brand new product packages as well as the company merchandise, creating a powerful, prestigious new brand. Combined with our choice of modern, clean-cut designs and a minimalist color palette, MICHAS’ fresh new corporate image elevates the company to the elites of both the domestic and international markets.