Food For Thought presents Terra Vita, the new certification for the agricultural tradition and biodiversity

Food For Thought, based on its longstanding experience and know-how on marketing & branding, was assigned by MedINA to conduct the strategic design and the integrated image of TERRA VITA, the new certification of traditional agricultural products.

Terra Vita’s image should incorporate all the elements of nature, as well as the sense of security and effortless perfection within a logo. An image which would be easily merged and featured through the corporate & product profile of all the producers and would be a food safety and quality guarantee towards the end consumer.

Taking into account all the prerequisites, Food For Thought performed a deep market research in both Greece and abroad, and designed the marketing and communication strategy of Terra Vita, achieving its broad acceptance by the market representatives of Lemnos, where its application begins from.

The creative concept of the logo and its multiple applications for the whole project was based on the essence of the genuine love for the environment and on the authentic agricultural and taste tradition of every Greek terroir.

MedINA, thank  you!