The VERGINA company, based in Russia, operates in the sector of milk processing and cheese products making. It recently decided to launch a new line of cheese products, including yellow and white cheese, under the name ZOE.

VERGINA assigned Food For Thought with the design of its branding and the packaging of the Greek traditional cheese products, aiming at their launch in the Russian market both in the retail and foodservice space.

Food For Thought undertook the strategic design of the new brand ZOE, communicating an air of tradition and the place of the raw materials’ origin. What’s more, our creative recommendation highlights the freshness and the purity of the products. In conclusion, the promise of quality given by the image of the package is perfectly supported by the top quality of the cheese products Zoe.