Food For Thought designed the new packaging line for Hellas Meze Sardines, by Karagounis Bros.

With deep roots in the salted fish tradition of Volos and a long-standing commitment to quality, the company moves forward with a contemporary and high-aesthetic visual identity.

The new range includes three flavorful variants -sardines in oil, spicy sardines, and sardines in tomato sauce- each expressed through its own distinctive color and mood.

Food For Thought’s design is based on a pop-minimal aesthetic that captures the freshness of the Greek sea in a bold and dynamic visual language. Each flavor has its own color and personality, creating a series that stands out on the shelf while conveying authenticity and quality in a fresh, extroverted, and commercially appealing way.

A result that reflects the philosophy of a company evolving without ever losing its essence.