Five years ago this original all-day street food bar “Oven Sesame” opened its doors in Monastiraki having as a prime inspiration for its name the traditional sesame ring bagel.
Food For Thought took charge of the design and layout of the store, the branding and the company’s identity to launch and promote it in the Athenian market.

We loved this new and cutting edge proposition and got inspired by the product and its shape to create the happiest and most optimistic logo, with the biggest “smile” that communicates the philosophy of the store perfectly.

The whole design of the store reflects flawlessly the concept of optimism and the smile that the image of a beloved sesame bagel with a twist brings on everyone’s face.