- Brand Name Design
- Packaging Design
A fresh new image inspired by the good old days.
With over 70 years tradition in the industry, KARAGOUNIS Bros. S.A. manufactures top quality salted fish caught in the crystal clear Greek seas, using exclusively traditional curing methods. Anchovies, sardines, mackerel and herring fillets, as well as select smoked fish are only a few of KARAGOUNIS Bros’. fine products available to consumers without a single trace of preservatives.
In keeping up with the demands of the contemporary market, KARAGOUNIS Bros. entrusted Food For Thought with the design of their fresh new image, one that blends both the past and present of this long-running company. First order of business was to find a brand name to succinctly illustrate the type of products offered. The result: “HELLAS MEZE”. A modern, contemporary name signifying a new era for KARAGOUNIS Bros. whilst remaining true to the company’s roots. A name that speaks to Greek consumers’ hearts by creating strong allusions to one of Greece’s favorite delicacies.
With the same rationale in mind, the design of the company’s new logo and line of packages made sure to preserve the elegance of the company’s past. A fresh image inspired by the good old days that stands out from the competition, leading to an impressive spike in sales.